Tag: market entry

First Generic vs Authorized Generic: How Timing of Market Entry Changes Everything

28

November

First Generic vs Authorized Generic: How Timing of Market Entry Changes Everything
  • Categories: Health
  • Comments: 5

First generics and authorized generics may look the same, but their market entry timing changes everything. Brand companies use authorized generics to undercut the first generic’s 180-day exclusivity, limiting price drops and protecting profits - costing patients and the system billions.

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